Updated on August 13, 2018
Indian Fashion Industry
Brilliantly colored fashion trends of India
While using end of the 20th century came the end of hype which has created a more practical and pragmatic environment and has given a far more stable picture of the style business.
In the 50s, 60s and 70s, the Indian fashion scenario was not exactly colorless. It was exciting, stylish and very graceful. There were no designers, models, star or fashion design labels that the region could show off. The value of a garment was judged by its style and cloth and not by who achieved it. fashion
It was considered as ever so elegant and fashionable to deal with any unfamiliar tailor, who will certainly make a garment for a few rupees, providing the perfect fit, finish off and style. The high society lady, who dressed in it, was proud for getting a good good deal and for giving her name to the outcome.
In 60s, tight ‘kurtas’, ‘churidars’ and high coiffures were a trend among women. It was an age packed with naughtiness and party in arts and music and cinema, manifested by liberation from restriction and acceptance of new types of materials such as plastic film and layered polyester fabric.
The seventies witnessed a rise in the export of traditional materials outside the country as well as within. Hence, international fashion showed up in India much before the MTV culture with the bold colors, bloom prints and bell-bottoms. Synthetics turned trendy and the disco culture influenced the fashion scenario.
It was in the early 1980s when the first fashion store ‘Ravissant’ opened in Mumbai. During those times garments were retailed for a four-figure price tag. The ’80s was the era of self consciousness and American designers like Calvin Klein became popular. In India too, silhouettes became more masculine and the ‘salwar kameez’ was designed with shoulder pads.
With the evolution of designer stores in Mumbai, the graceful fashion design culture was obviously a trend among Indians with their heavy price tags. No question that the garment with a heavy asking price was at the bottom stage of style. But clients immediately become the high fashion collapse where they were knowing for sure that the word ‘elegant fashion design culture’ means, it had to have a higher price marking.
Garments were bought at unbelievable prices only because the designers had made the decision to try noticed by making showy outfits and getting associated with the right shows, celebrities and events.
Later, fashion shows shifted to competitive incidents each looking to out-do the other in theme, customer list and media coverage. For any newcomer, the fashion business was the leading professional art that time.
Inside the 90’s, the last decade of the millennium, a move towards the drastic integrating down returned with cultural wears (Today, ethnic wear market in India is accounted to Rs. 9000 crore). This led to the decline and the recession, the push to sell whatever it will take and keep staying in the limelight. With heavy cut throat competition and sound awareness of your customer, the inevitable occurred. The retail price tags, which had once reached at a top, started their downside trip.
At those times the downturn had not been only being experienced in the price tags of the clothes, but also in the business of style shows. More models, choreographers, cosmetic makeup products men, hairstylists and designers streamed down into their business.
The fun and party time in the Indian fashion scenario got not ended with this, but continued. It had been a point, where it come to at a certain stable level and from there, at the start of the twenty first centaury, with new designers and models and some sensible designing; the fashion hype accelerated its acceleration.