The Impact of Social Media Marketing on Tourism


Lebanon’s region is positioned 170th on the planet (CIA, 2014). It is littler than the measure of Connecticut, one of the littlest states in America. Additionally, Lebanon is one of only a handful couple of majority rule nations in the Middle East area. As to economy, Lebanon is a free market economy and has a long custom of free enterprise financial aspects. Notwithstanding its seaside area on the Eastern Mediterranean drift, Lebanon is considered as the focal ‘window’ of the Middle East to Europe, North Africa, and whatever is left of the world. Along these lines, its economy has experienced some exceptionally prosperous occasions and was even once called the ‘Paris’ of the Middle East before the country’s multi year-long grisly considerate war which finished in 1990. Buy Soundcloud Followers

Additionally, in spite of the fact that Lebanon is minor, it is likewise a standout amongst the most assorted countries on the planet. Christians, Muslims, Druze, and other minority factions are spread everywhere throughout the little country and even Lebanon’s political framework depends on partisan power sharing. 

Notwithstanding, this assorted variety had assumed an essential job in the country’s issues. This decent variety was a fundamental state of the nation’s partisan common war and as of now assumes an imperative job in its political loss of motion, albeit different components (for the most part outside) are to be faulted too. There is right now no acting President and the nation’s adversary political gatherings continue quarreling and avoiding as opposed to encouraging the nation’s advancement.

Besides, Lebanon’s closeness to Israel has made it a remote arrangement/intermediary battleground for outside countries, each utilizing Lebanon for its own childish closures.

The dismal political substances of the nation have altogether harmed the nation’s economy. Additionally, since Lebanon is an administration based economy, this specific division has endured the biggest shot.

The travel industry assumes a noteworthy job in the country’s economy. As indicated by the Lebanese Ministry of Economy and Trade (MOET), “The travel industry has for some time been one of Lebanon’s driving monetary parts” (Economic Research Unit, 2010).

Moreover, The World Travel and Tourism Council assessed that the movement and the travel industry area in Lebanon contributed over $4 billion dollars in 2013 (World Travel and Tourism Council, 2014).

The movement and the travel industry segment made up about 10% of the economy in 2012 however that share dropped to 9% in 2013 (on the same page, p. 14). This is because of the political circumstance in the nation and some different components. In addition, the quantity of traveler entries in the nation continued diminishing from 2011 to 2013.

Since the travel industry has been to some degree flopping in the previous couple of years, the space for blunder turns out to be little for organizations in this industry. The political and monetary circumstances are crushing traveler related (TR) organizations in Lebanon. This implies these organizations are compelled to accomplish more to compensate for expanding misfortunes (or diminishing benefits) and with less assets. There is no telling when the political and monetary circumstance in Lebanon will enhance particularly since the common war in neighboring Syria hints at no lessening.

There are numerous ways that Lebanese TR organizations can adjust amid these occasions, for example, actualizing scaling back strategies and decreasing showcasing and promoting spending plans. At the point when financial subsidences and intense occasions influence organizations, the main things to get disposed of are typically showcasing spending plans. Be that as it may, particularly since TR organizations need to accomplish additionally showcasing to compensate for lost organizations, this may not be a smart thought.

One answer for this issue is to exploit Social Media Marketing techniques since they cost practically zero assets, ideal for the current monetary circumstance in Lebanon. Online life promoting permits TR organizations to conquer deterrents of restricted spending plans and diminished business.

Issue Statement

Amid the previous couple of years, the constructive outcome of online networking on business has been amazingly high (Kaplan et al., 2010; Stelzner, 2010; Treem and Leonardi, 2012, p. 143; Baker and Green, 2014).

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