Updated on June 27, 2018
Web Marketing As Psychological Programming
Individuals want to learn secrets
We feel that everyone has come across some of those web web pages written up in the perception of long sales copy. The page scrolls down for a long way and every few paragraphs it tantalizes you by expressing that you will be told the key to success, but first it takes to tease you more and so the long sales copy continues without ever before revealing the promised magic formula. Marketing
All the way to the underside of the web page after much scrolling you get to the ultimate big button to sign up. This big button is no unlike the smaller ones closer to the best of the sales replicate, but it acts like the grand finale now that you are properly programmed and able to buy.
Programmed to action appropriately
In the long sales copy the only thing being offered is information that is for sale and the reason for the long sales copy is so that it can write a little program in the head. To do the coding the sales copy need to repeat itself at least 3 times on every major point being made. If you are aware of this then you can see what is happening in the long sales copy.
Brief sales copy doesn’t work similar to the way because the brief version relies on a certain amount of development already being in place. Most of us have a certain amount of programing set up because we stay in an advertising environment where we are bombarded with advertising.
Programming is available in threes
In the same way that whenever we use a new word three times it helps us to retain the new term. Programming works in the same way. Television advertising repeat the message and the musical jingle to penetrate both our awareness and our sub-consciousness. The objective is to hotel the product name profound in our thought operations. We may get up when a commercial comes on and go make a cup of tea, but we could still being programmed whenever we are in earshot of the TV.
We program our young children not to run out onto the road. We repeat the message over and over with emotional emphasis. Is actually for their own basic safety. We hope the encoding takes a firm carry and definitely will stop them at the edge of your walks. Then it has done its job.
When a young adult joins the military they will undertake a period of deprogramming to strip away their old habits of pondering and then receive new instructions. Learning something at the same time new is not so difficult as getting rid of the old thought habits. This is what marketing professionals are up against and they use whatever tools that are recorded side.
Psychological programming or re-programming
If we want to change our old practices then new programming needs to be repeated often over a period of time. In sales and marketing it is the advertising that attempts to program us, and it is the long sales copy that has the best chance of doing this if people will read the whole web site.
The programming is merely to some extent in the repeated communication. Some messages are built with skill and are usually more successful. There is a whole rack of positive and negative buttons to push for creating a customer. So we can say that programming is not merely repetition but also emotional stimulation.
It is the thought that matters the most but it is the emotional emphasis that captures our attention. Just bringing up rational reasons for switching brands doesn’t always get the attention it deserves. Or does instilling a little fear sway us to buy a new brand. It is when psychological buttons are pushed and strong logic is presented together that we see a persuasive advertisement.